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Search resuls for: "Olivia Dunne"


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In 2021, college athletes in the NCAA gained the opportunity to benefit financially from their name, image and likeness — known as NIL regulations. The NIL era has allowed college athletes to save for the future and seek professional financial advice in a way many 18- to 22-year-olds can't. NCAA athletes hire agents and financial advisors to help them negotiate NIL deals, ushering in new financial responsibilities. Copeland is the CEO of Athletes.org, an organization that focuses on helping college athletes navigate this new world. Morgan Stanley's head of Global Sports and Entertainment, Sandra Richards, and her team work with several NCAA athletes.
Persons: Caitlin Clark, Matthew Holst, Olivia Dunne, Chase Griffin, Griffin, Jayne Kamin, I've, He'll, Brandon Copeland, Copeland, Morgan Stanley's, Sandra Richards, Richards Organizations: Iowa Hawkeyes, Ohio State Buckeyes, Carver, Getty, NCAA, Louisiana State University, University of Iowa, UCLA, UCLA Bruins, Arizona Wildcats, Rose, CNBC, NFL, CNBC Global Financial Wellness, Global Sports, Entertainment Locations: Iowa City , Iowa, Pasadena , California
College athletes make money by posting branded content on social media and attending events with fans. Read more about the flow of NIL money in college sportsThe remaining 20% comes from brand deals, per Opendorse. Men's basketball players make the most from brand deals, the company has found. Read more about how the company boosted social-media engagement by hiring college athletes from niche sports like golf and cheerleadingSome college athletes have become social media stars, especially female students. Reese is one of the most followed college athletes and has signed NIL deals with companies like Amazon, Airbnb, and Playstation.
Persons: influencers, Read, Phoenix Sproles, It's, Kristi Dosh, they're, USC's Bronny James, LSU's Olivia Dunne, Angel Reese, Paige Bueckers, Caitlin Clark, Flau'jae Johnson, Chase Griffin, outperforming, Bryce Adams, Opendorse, Braly Keller, Doug Edert, LSU's Reese, Reese, Matthew Hinton, Blake Lawrence, Colin Salao Organizations: Phoenix, BusinessofCollegeSports.com, University of Minnesota, Dinkytown, Power Five, UCLA, JPMorgan Chase, Chase Griffin Student, Buffalo Wild Wings, St, Peter's University, Amazon, PlayStation, AP, Nike, Adidas, Companies Locations: Ohio
Data suggests women athletes, who generally earn less on-field than men, rely more on sponsorships for their income. Some sports-marketing firms have emerged to fill the gap, connecting women athletes with brands. And, at the college level, brands are finding young women athletes like Olivia Dunne are among the best-performing partners on social media. A crop of sports-marketing companies has emerged to bridge this gap with a focus on helping women athletes partner with brands. Insider is highlighting seven sports-marketing companies focused on partnerships between women athletes and brands in 2023, based on our reporting and nominations from industry experts.
Persons: Elena Delle Donne, Sabrina Ionescu, Sue Bird, Naomi Osaka, Olivia Dunne, Wasserman, Brew Organizations: WNBA, Nike, Star, The, Forbes, Wasserman
Data suggests women athletes, who generally earn less on-field than men, rely more on sponsorships for their income. Some sports-marketing firms have emerged to fill the gap, connecting women athletes with brands. Below are seven agencies and firms focused on helping athletes in women's sports score brand deals. A crop of sports-marketing companies has emerged to bridge this gap with a focus on helping women athletes partner with brands. Insider is highlighting seven sports-marketing companies focused on partnerships between women athletes and brands in 2023, based on our reporting and nominations from industry experts.
Persons: Elena Delle Donne, Sabrina Ionescu, Sue Bird, Naomi Osaka, Olivia Dunne, Wasserman, Brew Organizations: WNBA, Nike, Star, The, Forbes, Wasserman
The gymnast started a collective at LSU to create more NIL opportunities for female athletes. Read more about why college athletes are the 'best performing subset of influencers' for brandsDunne is an outlier with her multi-million dollar income, however. She also founded in July the Livvy Fund at LSU to bring more NIL opportunities to the school's female athletes. Collectives, which are donor-funded groups that help college athletes build their brands, make up 80% of all NIL deals. "Most of the collectives, the NIL collectives, they go to the men's sports, so I'm creating my own collective for the women's sports," Dunne told "Full Send."
Persons: Olivia Dunne, On3, Dunne, " Dunne, Captiv8, she's, Read, haven't Organizations: NCAA, LSU, Morning, Louisiana State University, ESPN, BodyArmor, Sports Illustrated, Motorola, Twitter, Fund Locations: Instagram, Canada
Student athlete-slash-TikToker Olivia Dunne posted a paid partnership video about using AI for homework help. Three days after the video was published, LSU made a statement about the power of AI and warned students of academic misconduct. Dunne is the third highest valued student athlete in the US, according to NIL database. The 10-second clip garnered over one million views, and was followed by a statement from LSU on using AI for schoolwork days later, local news reported. The change sparked a slew of brand deals for college athletes, and Dunne is among the highest earners.
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